schedule

Tentative Schedule

What is Media Literacy?

Week 1

August 23 Monday: Introduction

August 25 Wednesday:
Read: Potter, James. "Media Literacy Approach," pg.1-25

Audience

Week 2

August 30 Monday:
Read: Potter, James. "Individual & Audience perspective on audience," pg. 33-58

September 1 Wednesday:
Read: Potter, James. "Children as a special audience," pg. 59-76
Kamenetz,Anya. "The Real Smart Phone Revolution: How tech is making kids smarter everywhere" (Posted on Oncourse under Resources)

Media Industries

Week 3

September 6 Monday: Labor day, no class


September 8 Wednesday:
Read: Potter, James. "Development of the Mass Media Industries," pg.79-114

Week 4:

September 13 Monday:
Deuze, Mark. "Liquid Life, Work, Media," pg. 1-44 (Oncourse)

Media Convergence and Convergence Culture

September 15 Wednesday:
Read: Potter, James. "Current status," pg. 115-122
Deuze, Mark. "Creative industries, convergence culture and media work," pg. 45-83 (Oncourse)

Week 5:

September 20 Monday:
Read: Pavlik, John, Shawn McIntosh. Convergence and its Consequences
Rose, Frank. The Civil War Inside Sony
Jenkins, Henry. "Introduction: 'Worship at the altar of convergence': A new paradigm for understanding media change," pg. 1-25

Politics of Media Content: Who gets to produce?

September 22 Wednesday:
Read: Potter, James. "News," pg.137-161
Hall, Stuart. "The Social Production of News," pg. 645-651

Week 6:

September 27 Monday:
Read: Ems, Lindsay. "Twitter’s Use in Iranian Uprising" (student paper)
Rheingold, Howard. "Smart Mobs: The Power of the Mobile Many," pg. 157-182.
Hart, Allen. "Boy Wonder: How Faceboook cofounder Chris Hughes unleashed Obama's Base and changed marketing and politics forever."

Entertainment Industry

September 29 Wednesday:
Read: Potter, James. "Entertainment Content," pg. 163-187

Week 7:

October 4 Monday:
Jenkins, Henry. "Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling," pg. 93-131
Jenkins, Henry. "Transmedia Storytelling 101," http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html (external link)
Watch: Transmedia Panel: "Producing Transmedia Experiences: Stories in a Cross-Platform world" http://techtv.mit.edu/collections/convergenceculture:847/videos/4663-session-1-producing-transmedia-experiences-stories-in-a-cross-platform-world (external link)

Additional reading (optional): Jenkins' revision of the concept (posted after the panel you watched):
Jenkins, Henry, "Revenge of the Origami Unicorn: 7 principles of transmedia storytelling (part 1)" http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html (external link)
Jenkins, Henry, "Revenge of the Origami Unicorn (part 2)" http://henryjenkins.org/2009/12/revenge_of_the_origami_unicorn.html (external link)


Understanding Advertising

October 6 Wednesday:
Read: Potter, James. "Advertising," pg. 191-207

Week 8:

October 11 Monday:
Read: Williams, Raymond. "Advertising: The Magic System"
Nixon, Sean. "Advertising, Magazine Culture, and the New Man"

Branding in Convergence Culture

October 13 Wednesday:
Klein, Naomi. "New Branded World," pg. 3-27
Klein, Naomi. Selections from "No Logo."

Week 9

October 18 Monday:
FALL BREAK


Social Media

October 20 Wednesday:
Due: MIDTERM
Read: Potter, James. "Interactive Media," pg. 211-218
Burgess, Jean, Joshua Green. "How YouTube matters," pg. 1-14
Burgess, Jean, Joshua Green. "YouTube and mainstream media," 15-38
Watch: the Guild videos

Week 10

October 25 Monday:
boyd,danah. "Friendship, Status, & Peer Worlds," pg. 170-209

October 27 Wednesday
boyd, danah. "Friendship, Status, & Peer Worlds," pg. 210-240

Week 11

November 1 Monday
Read: Shirky,Clay. "Personal Motivation Meets Collaborative Production," pg.109-142

Interactive Media,Games & Alternative Forms of Marketing

November 3 Wednesday:
Read: Potter, James. "Interactive video games," pg. 218-227

Week 12

November 8 Monday:

McGonigal, Jane. "A Real Little Game: The Performance of Belief in Pervasive Play"
Watson, Jeff. (From Henry Jenkins’ blog), "ARG 2.0, Part 1" http://henryjenkins.org/2010/07/arg_20_1.html (external link)
"Part 2" http://henryjenkins.org/2010/07/arg_20_part_two.html (external link)
Kushner, David. The Road to Ruin: How Grand Theft Auto Hit the Skids http://www.wired.com/gaming/gamingreviews/news/2007/03/FF_160_rockstar (external link)


Media Effects

November 10 Wednesday:
Read: Potter, James. "Proactive Perspective on Media Effects," pg. 231-246

Week 13

November 15 Monday:
Read, Potter, James. "Broadening our Perspective on Media Effects," pg. 247-257

Issues of Mass Media

November 17 Wednesday:
Read: Potter, Potter, James. "Privacy With the Media," pg. 285-300
Schwartz, Evan. "Spam Wars"
Forrest, Brett. "The Sleazy Life and Nasty Death of Russia’s Spam King" http://www.wired.com/wired/archive/14.08/spamking.html (external link)
Garfinkel, Simson. What they do know can hurt you
Brin, David. "The Challenge of Open Society"

Week 14

November 22 Monday:
boyd, danah. "Social Steganography: Learning to Hide in Plain Sight"
http://www.zephoria.org/thoughts/archives/2010/08/23/social-steganography-learning-to-hide-in-plain-sight.html (external link)
boyd, danah. "Facebook privacy settings: Who Cares?"
http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3086/2589 (external link)
boyd, danah. "Facebook’s “Privacy Trainwreck” Exposure, Invasion, & Drama"
http://www.danah.org/papers/FacebookAndPrivacy.html (external link)

November 24 Wednesday:
THANKSGIVING

Week 15

November 29 Monday:
Read: Potter, James. "Piracy With the Media," pg. 301-308
Vaidhyanathan, Siva. "Introduction," "Copyright & American Culture," Copyrights and Copywrongs, pg. 1-35

Media Violence & Cyberbullying

December 1 Wednesday:
Read: Potter, James. "Media Violence," pg. 313-323
Shachtman, Noah. “Murder on MySpace,” http://www.wired.com/wired/archive/14.12/murderblog.html (external link)
Labi, Nadya. “An IM infatuation Turned to Romance. Then the Truth Came Out,” http://www.wired.com/politics/law/magazine/15-09/ff_internetlies (external link)
boyd, dahah. “Overprotective parenting and bullying: Who is to blame for the suicide of Megan Meier?” http://www.zephoria.org/thoughts/archives/2007/12/05/overprotective.html (external link)

Week 16

December 6 Monday:
Dibbell, Julian. “A Rape in Cyberspace,” http://www.juliandibbell.com/articles/a-rape-in-cyberspace/ (external link)
Dibbell, Julian. "Mutilated Furries, Flying Phalluses: Put the Blame on Griefers, the Sociopaths of the Virtual World" http://www.wired.com/gaming/virtualworlds/magazine/16-02/mf_goons (external link)
Dibbell, Julian. "The Assclown Offensive: How to Enrage the Church of Scientology," http://www.wired.com/culture/culturereviews/magazine/17-10/mf_chanology (external link)
Bakioglu, Burcu. "Spectacular Interventions in Second Life: Goon Culture, Griefing, and Disruption in Virtual Spaces https://journals.tdl.org/jvwr/article/view/348/421 (external link)

December 8 Wednesday:
Read: Potter, James. "Personal Strategy for Increasing Media Literacy," pg. 347-355

Week 17

December 13 Monday: Farewell